CONTACT

kelseycasselbury@gmail.com

(646) 660-0133

EDUCATION

The Pennsylvania State University (University Park)

Bachelor of Arts, Journalism

Minor in Theatre

VOLUNTEER

INTERNATIONAL FOODSERVICE

EDITORIAL COUNCIL​​

Elected board member of organization that provides networking, business opportunities and professional development for foodservice editors and industry members

  • President | 2020 

  • Treasurer | 2018-2019

  • Board of Directors | 2017-present

  • Member since 2015

CHILDREN'S THEATRE OF ANNAPOLIS

501(c)3 nonprofit with the mission of nurturing and developing the love of theatre in children through all aspects of the theatrical experience

  • President | 2019-2021

  • Secretary | 2017-2019

  • Chair of Publicity | 2012-present

  • Board of Directors | 2012-present

SKILLS & SOFTWARE

Adobe Creative Suite

  • Photoshop

  • Illustrator

  • InDesign

  • Acrobat
     

Web Design

  • Wordpress

  • Wix

  • HTML & basic CSS

EXPERIENCE

CONTRACT WRITER/EDITOR

2017-PRESENT

Experienced in feature and news writing, sponsored and branded content/advertorials, blogs, annual reports, press releases, conference materials, SEO-based web content and more. Current and former clients include: 

  • School Nutrition Association

    • Contributing Editor, School Nutrition magazine. Write and edit departments and features for monthly magazine focused on K-12 foodservice; aid in overall production and publication strategies.

    • Marketing & Digital Communications Consultant. Work with senior positions in communications and marketing department to manage and contribute to essential association communication channels, including social media, e-blasts, web stories and more; create graphics including logos, social media shareables, flyers and more. 

  • National Culinary Review. Contribute articles for print and web on a variety of foodservice topics. 

  • What’s Up? Annapolis magazine

    • Contributing Food Columnist. Write monthly article on local food and dining topics, as well as trends.

    • Contributing Health Editor. Wrote up to eight monthly articles focused on nutrition, fitness, food and wellness, as well as longer feature articles. 

  • Livestrong.com. Write and edit articles focused on nutrition and fitness utilizing SEO strategies.

  • DotDash. Edited and updated published articles to improve editorial content and search engine optimization (SEO). 

  • LabTestsOnline.org. Edit and update published medical content; write new content on medical tests and conditions. 

  • SmartBrief. Write and edit health-focused news summaries for myriad daily newsletters.

CONTRACT GRAPHIC DESIGNER

2018-PRESENT

  • ChemMatters magazine (American Chemical Society). Art direct and design quarterly magazine for high school audience. 

ASSOCIATION OF PROFESSORS OF GYNECOLOGY & OBSTETRICS

Communications Specialist

2016-2017

Worked with a team of doctors as staff liaison to edit and update medical tests for ob-gyn students; maintained website’s CMS and LMS; managed website analytics; wrote and edited association materials including annual report, association e-blasts, press releases and conference programs.

SCHOOL NUTRITION ASSOCIATION

2012-2016

Managing Editor, School Nutrition magazine | August 2014-April 2016

Managed 55,000-circulation national magazine, including conceptualizing issue themed, writing departments and features, copy editing and proofing; worked with freelance writers to develop content; wrote web content; wrote speeches for association leaderships.

Communications Specialist | December 2012-August 2014

Collaborated with multiple departments and team members to produce all written material, including promotions and programs, for major conferences and meetings; Managed blast email system, coordinating with all departments to send out information to membership; analyse statistics to improve open/click-through rates.

WHAT'S UP? MEDIA

Food & Weddings Editor

2010-2012

Contributed to and copy-edited content for two websites, three monthly magazines and a weekly e-newsletter sent to 10,000 subscribers; managed freelancers for food and weddings departments.

THE DAILY TIMES (GANNETT) 

2007-2010

Managing Editor, Go! Magazine & The Beachcomber | August 2008-July 2010

​Conceptualized, contributed to, edited and designed two weekly entertainment publications; maintained websites and social media outlets.​

Copy Editor & Page Designer | May 2007-August 2008

Copy-edited content for all sections of daily newspaper; Designed all sections of daily newspaper

Kelsey Jean Creations | Annapolis, Maryland, Freelance Writer, Editor & Print and Web Designer | kelseycasselbury@gmail.com