CONTACT
kelseycasselbury@gmail.com
(646) 660-0133
EDUCATION
The Pennsylvania State University (University Park)
Bachelor of Arts, Journalism
Minor in Theatre
VOLUNTEER
INTERNATIONAL FOODSERVICE
EDITORIAL COUNCIL
Elected board member of organization that provides networking, business opportunities and professional development for foodservice editors and industry members
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President | 2020
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Treasurer | 2018-2019
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Board of Directors | 2017-present
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Member since 2015
CHILDREN'S THEATRE OF ANNAPOLIS
501(c)3 nonprofit with the mission of nurturing and developing the love of theatre in children through all aspects of the theatrical experience
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President | 2019-2021
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Secretary | 2017-2019
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Chair of Publicity | 2012-present
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Board of Directors | 2012-present
SKILLS & SOFTWARE
Adobe Creative Suite
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Photoshop
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Illustrator
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InDesign
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Acrobat
Web Design
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Wordpress
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Wix
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HTML & basic CSS
EXPERIENCE
CONTRACT WRITER/EDITOR
2017-PRESENT
Experienced in feature and news writing, sponsored and branded content/advertorials, blogs, annual reports, press releases, conference materials, SEO-based web content and more. Current and former clients include:
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School Nutrition Association
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Contributing Editor, School Nutrition magazine. Write and edit departments and features for monthly magazine focused on K-12 foodservice; aid in overall production and publication strategies.
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Marketing & Digital Communications Consultant. Work with senior positions in communications and marketing department to manage and contribute to essential association communication channels, including social media, e-blasts, web stories and more; create graphics including logos, social media shareables, flyers and more.
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National Culinary Review. Contribute articles for print and web on a variety of foodservice topics.
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What’s Up? Annapolis magazine
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Contributing Food Columnist. Write monthly article on local food and dining topics, as well as trends.
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Contributing Health Editor. Wrote up to eight monthly articles focused on nutrition, fitness, food and wellness, as well as longer feature articles.
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Livestrong.com. Write and edit articles focused on nutrition and fitness utilizing SEO strategies.
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DotDash. Edited and updated published articles to improve editorial content and search engine optimization (SEO).
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LabTestsOnline.org. Edit and update published medical content; write new content on medical tests and conditions.
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SmartBrief. Write and edit health-focused news summaries for myriad daily newsletters.
CONTRACT GRAPHIC DESIGNER
2018-PRESENT
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ChemMatters magazine (American Chemical Society). Art direct and design quarterly magazine for high school audience.
ASSOCIATION OF PROFESSORS OF GYNECOLOGY & OBSTETRICS
Communications Specialist
2016-2017
Worked with a team of doctors as staff liaison to edit and update medical tests for ob-gyn students; maintained website’s CMS and LMS; managed website analytics; wrote and edited association materials including annual report, association e-blasts, press releases and conference programs.
SCHOOL NUTRITION ASSOCIATION
2012-2016
Managing Editor, School Nutrition magazine | August 2014-April 2016
Managed 55,000-circulation national magazine, including conceptualizing issue themed, writing departments and features, copy editing and proofing; worked with freelance writers to develop content; wrote web content; wrote speeches for association leaderships.
Communications Specialist | December 2012-August 2014
Collaborated with multiple departments and team members to produce all written material, including promotions and programs, for major conferences and meetings; Managed blast email system, coordinating with all departments to send out information to membership; analyse statistics to improve open/click-through rates.
WHAT'S UP? MEDIA
Food & Weddings Editor
2010-2012
Contributed to and copy-edited content for two websites, three monthly magazines and a weekly e-newsletter sent to 10,000 subscribers; managed freelancers for food and weddings departments.
THE DAILY TIMES (GANNETT)
2007-2010
Managing Editor, Go! Magazine & The Beachcomber | August 2008-July 2010
Conceptualized, contributed to, edited and designed two weekly entertainment publications; maintained websites and social media outlets.
Copy Editor & Page Designer | May 2007-August 2008
Copy-edited content for all sections of daily newspaper; Designed all sections of daily newspaper