Strengthen
your brand

Invigorate
your content

Amplify
your story

Hi, I'm Kelsey Casselbury, CMP, CDMP.

I'm passionate about smart content strategy, eye-catching graphic design, and compelling writing, and I want to use that passion to help associations and other nonprofits elevate their marketing, communications, and editorial initiatives. Whatever your needs may be, I want to help you amplify your organization's story.

Reach out to me for:

Print and digital content strategy consulting
Editorial and copywriting and editing
Graphic design (in all formats and for all channels)

I am also available to serve as a panelist on webinars or at events to talk about all things content, editorial, communications, and marketing.

View Resume

Connect on LinkedIn

Let's Chat

What I Do

Although it sounds a bit cliché these days, the saying is true: Content is king. Does yours need a boost? Are you redesigning or launching a website that needs fresh content? Do you have content languishing in the archives that could still be of use to your audience? How can you create one piece of content and use it on multiple platforms, whether website, video, social, or otherwise?

Content strategy and planning is a big undertaking, especially for organizations who don't have a dedicated marketing and communications team (or have one that's overworked!) Let's start with a content audit and end with a comprehensive content calendar for your team.

One of my biggest career achievements: Serving as project manager and lead content creator for the redesign of SchoolNutrition.org, which won the 2023 Gold Circle Award for Best Website from the American Society of Association Executives.

A person writing on a piece of paper that says "content."

Did you know that March 4 is National Grammar Day? I do! Boasting more than 15 years of print and digital editorial experience and a degree in journalism from Penn State, I've covered a wide variety of topics, with specialties that include food/foodservice (including an in-depth, expert-level knowledge of K-12 foodservice), health and wellness, and nonprofit and associations. From feature articles to sponsored content and website copy to event publications, I can write and edit it all.

Writing Samples

When Food Kills | Health | What's Up? Annapolis

Leveling the Playing Field | DEIA | School Nutrition

Sonoran Swoon | Food | National Culinary Review

Sleepy Girl Mocktails | Health | SleepFoundation.org

School Lunch Hero Day | Association Event | School Nutrition Association

Olive Pairings for Menu Success | Sponsored Content | Winsight Media

From the time I started scrapbooking in high school, I've been enamored with the visual display of content—a love that only increased during my first job as a page designer at a newspaper. Since then, I've grown my graphic design skills and have experience in publications, brochures, social media, ads, posters, logos, and more.

P.S. If you need a simple website design, I can do that, too! I designed this site from scratch on Wix.

Design Samples

Sponsorship Brochure | Children's Theatre of Annapolis

2024 Legislative Action Conference Logo | School Nutrition Association

Peter & the Starcatcher Poster | Children's Theatre of Annapolis

ChemMatters February 2024 Issue | American Chemical Society

ANC 2023 Exhibitor Prospectus | School Nutrition Association

An overview of a designer working on a laptop

From social media to email marketing to content marketing to press releases, a digital marketer's job never ends! If you need help with content, design, or strategy in the marketing, communications, and PR arena, reach out!

I have a Certified Marketing Professional (CMP) designation from the American Marketing Association and a Certified Digital Marketing Professional (CDMP) credential from the Digital Marketing Institute.

Work Samples

Giving Tuesday | Facebook Post | Children's Theatre of Annapolis

International Women's Day | Instagram Post | School Nutrition Association

Gold Circle Awards Announcement | Web Story | School Nutrition Association

Condiment Trends | Press Release | American Chemical Society

Jumpstart Your NSLW Celebration | E-mail Marketing | School Nutrition Association

Hands holding a smart phone with social media icons popping out of the screen

Some Awesome Clients

Kelsey has partnered with a wide variety of nonprofits, associations, small businesses, and digital media organizations. Current and previous clients include:

What They Say

Diane Samuelson

Project Manager, Yoko Consulting

Kelsey is a powerhouse! We were working on a website redesign with School Nutrition Association, and Kelsey came in to handle the content creation, management, and deployment. It was a massive undertaking that she handled with grace and stellar organization skills, in addition to creating great copy and visuals.

Strengthen your brand

Invigorate your content

Amplify your story